- Many channel support programs currently available really just involve providing free software, marketing collateral and sometimes low qualified leads
- Few are really centered on helping partners to sell joint solutions effectively - Even fewer are devoted to developing long-term co-marketing success using a demonstrable roi (ROI) Trade Shows & Event Marketing - Current Trends in Event Promotion & Networking For Business - The introduction of the iPAD is so exciting since it opens the door for any new channel that didn't truly exist before - This is a media rich mobile device that lets users combine videos, news magazines and publishing all into one device - Digital magazines and digital newspapers will soon turned into a standard medium in the next few years - A recent article from states "One of the fundamental changes taking place in mobile computing & communications will be the migration from residing in a 'two mobile device environment' with a lot of people having a notebook (information creation & personal library) along with a cellphone (calls & messaging) with a 'three mobile device environment' with many people having a notebook to produce and manage content, a tablet for eBook reading and rich media playing (videos, TV, movies), along with a cellphone for calling and messaging - The iPAD represents the start the convergence of the channels and that we should expect retailers along with other organizations to start focusing on integrating information for that converged three mobile device environment 5 Simple Multichannel Marketing Strategies - Retailers interested in doing Cross Channel marketing promotions should look into the iPAD as a new channel - The iPAD is a crucial development given it allows retailers to make ads which are interactive, simple to use and give multimedia content - As an example, consider an automotive advertisement, where consumers can observe a 3D display of the car, affect the color and then send it off to friends and family as they commute to be effective about the train - iPADs can also be outfitted with location technology - This gives retailers the ability to deliver ads in line with the consumer's proximity to some store or outlet - This is an incredible possiblity to deliver 'call to action' advertisements to mobile users Multiple channels are necessary to preventing growth stagnation all night . maximum market coverage and purchasers. At the risk of sounding melodramatic, a supplier's masterful management of distribution channels can determine a product's or service's ultimate survival in a highly competitive marketplace, regardless of the entire economy's health. What to do? The second aspect I like to discuss is choosing the best channel to acquire your message in your prospects. In two years working on the DVR company, I led over 200 promotional projects. We had the right market, but I feel, after having been a part see this from the promotional project team, we had missed utilizing the best channels. We used many forms of web marketing, e-mail marketing, radio ads, print advertising in newspapers, celebrity giveaways, and talk show giveaways. I always felt there was clearly one channel we completely missed though. Did you understand it? We were a DVR company but we didn't advertise within the channel that people who does make use of the product used the most - television! Our competition would advertise on TV, making claims for being "bigger, better, faster", which, looking back, was smart marketing (given that I'm on the reverse side with the fence), but in the time was frustrating. I felt we would have to be within the same marketing and advertising space since the competition, and couldn't understand managements factors behind not competing inside the space. Looking back, I know my job wasn't to think about that, and let management make their decision, but I wished to make my opinions known about what I thought were redundant, pointless promotional campaigns.
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